October 2013

I was hired by ad agency, M&C Saatchi, to help develop a campaign for Transport for London. The campaign, #TravelBetterLondon, used live poetry to help encourage commuters to be more considerate of each other, and to bring a little joy into their daily journeys.

I helped creatives at M&C develop the initial idea and gather a group of poets to take part. 13 of us took to tube stations, buses and trams across London. We wrote poems on whiteboards, performed for passersby, chatted to people and wrote them poems, got a few of them writing their own stuff, made videos and had a slam at Liverpool Street station.

Here’s the official tumblr page, here’s an interview I did about it with Campaign magazine, here’s an article from The Guardian, here are some videos, and here are some pictures from my Poet in Residence spot at London Bridge: